The first thing that needs to be understood when you start a clothing line is that nothing happens overnight. Nothing. In the early stages of running Check Your Six, I constantly found myself filled with feelings of anxiousness and anticipation. Why had this brand not achieved the level of international success that I had envisioned when I started the company? Why was my brand following not massive? Am I ever going to see this brand reach the heights that I so desperately desire? I was either having a tough time curbing my problems of time management, or I was making the same mistake that small business owners across the world suffer from on a regular basis. I was expecting to shut my eyes a poor man with a small company at night, and open them a rich man with a large company in the morning. Of course, this is one of those feelings that unless you make a conscious effort to combat, it is only natural to suffer from. You want to wake up in the morning and find the basement that you have been remodeling suddenly finished! You want to wake up in the morning and find the small business that you love so dearly to suddenly be the colossal business of your dreams! Unfortunately, it is one of the most dangerous mistakes to make in the early stages of operating your business. It can be, and often is, utterly demoralizing. Ask any business owner if their road to profits took longer or shorter than they had originally anticipated. You show me a man or woman who tells you that it took shorter than expected, and I’ll show you a good liar.

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